East London South Africa , or Buffalo City as we are meant to be called ( talk about identity crisis?) had the top management of the City recently decide that our most active and effective tourism body ( Buffalo City Tourism or BCT) need no longer exist.
Reasons cited were that the body did not comply with some legislative requirements , which were disputed by the top management of this effective body.
So what are the real reasons for this rather hasty decision and rapid decision making process( unbelievable how quick decisions can be made when it suites the administration)
Stakeholders in tourism should be questioning the reasoning behind such a rash decision , as the regions tourism needs active promotion and daily attention to try and retain and grow tourism to this region.
Aside from a few key industrial investors and employers , tourism is surely this areas most sustainable long term industry , and already the product is poorly packaged and certainly not marketed any near its full potential.
The truth be told , East London South Africa holds some of the best coastal tourism potential in our country , and with the global switch to simplistic nature style holidays ,we are perfectly poised to make use of this market opportunity.
So as tourism stakeholders what are our options ? Do we sit and wait for these rash rather inexplicable management decisions to negatively effect the industry ? It is surely high time that a strong unified body be put together , run by stakeholders in the industry , and those who understand the complexity of correctly packaging our tourism products.
Like our Springbok rugby side should be questioning the coaching decisions in the last few defeats , so too should the stakeholders of tourism investment be questioning the decisions of our regions custodians?
East London South Africa has so much to offer tourist , local and foreign , but we need to package and promote the area in a manner that will project the natural beauty of the region and appeal to the new simplistic nature style holidays that are now in Vogue with many first world adventure seekers.
Come stay at Riversway Guest House East London and we will guide you to some of the most amazing areas within just a few minutes drive from our facility. Nine well appointed rooms in Nahoon allow you to choose a range of accommodation. Great meals , social atmosphere if you want to join it or plain peace and quiet in a great environment just a few minutes to Nahoons amazing coastal Nature reserve area. Come stay with us and enjoy the Nahoon area for a few days. www.riversway.co.za Call (27) 043 7353566 or mail info@riversway.co.za , chat to Kevin on (27) 0836560915 and discuss a 5 day stay , and we will choose the best day to show you some of the best coastal areas on offer for free ( limited to 4 persons , fishing and surfing can be included)
No comments:
Post a Comment