East London;Buffalo City;Emonti;and numerous other suggestions have been made to try and rename East London. East London South Africa has recently come under the political spotlight of the the new South African name change trending ,which seems to be really high on the country rulers agenda.
Like many products and services out there , marketing gurus will always be aware that there is a lot in a name , but only when coupled with the correct blend of packaging , pricing, positioning and promotion . However a name alone cannot make a product or service any more desirable , and this is what needs to be recognised when looking at East London as a tourist product as a whole.
East London has it all to offer international tourist , yet on a visit to Port Elizabeth this weekend , it is obvious that their coastal tourist route either ends in Port Elizabeth or East London is flown or driven through to get to KZN. This is obvious by the number of American , English , Brazilian and many other accents heard in one small tourist area of PE , namely The Boardwalk casino complex.
The natural beauty of East London's coastal region is awe inspiring to any visitor , and one has to beg the question why are we not able to get these international tourists to take the extra hop ( 3 hours by road or just 45 minutes by air) to experience what East London has on offer?
All it will take is a few large groups to be shown the natural beauty we have in East London , treated to our natural hospitality and an extra dash of entertainment thrown in , and East London will easily be added to the next international tourist map after Port Elizabeth.
So what needs to be done ? Quite simply , the Name East London has intrinsic value , Package it , price it ( that is in place ) position it ( our unique selling point is nature and adventure) and promote it correctly , and we have a tourism product that will hold its own with any in the world.
If you are a visitor to South Africa , put East London on your next visit. Come stay with us at Riversway in Nahoon http://www.riversway.co.za/ and we will personally give you an insight into the natural beauty around this coastal City. Nature trails , Game viewing , Great dining , Surfing , Fishing , Hunting , and great cultural tourism in our very special fire pot casserole of things to do for any visitor to this area.
Call East London what you like , just unwrap some of the outdated and poorly packaged exterior and you will discover a treasure trove of tourist delights.
Call us to discuss your next stay at Riversway http://www.riversway.co.za/ , PH: 27(043) 7353566 Mail: info@riversway.co.za
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